Frozen, whitened under a heavy blanket of snow, the panorama surprises as much as it fascinates. In the mountains, high-end real estate seems to be impervious to the crisis (especially the Covid-19 crisis) and benefits from the interest of wealthy investors. An overview of the most popular resorts...
For a century now, the gotha and a wealthy clientele in search of discretion and adrenaline have been coming to surf on the white wave of chic. What are they looking for? Undoubtedly a return to nature, far from the hustle and bustle of urban centers, but also and above all outdoor sports in the heart of huge ski areas. Around these alpine settings, lifestyle is part of the panorama: luxury labels, gourmet restaurants and star-crowned hotels set the tone.
The French Alps: a market fueled by white gold
As you can see, luxury real estate in French ski resorts is a market where prices often reach new heights. Let's stop for a few lines in Megève... Renowned for its breathtaking view of the Mont Blanc, this small village in Haute-Savoie has the cachet of old stone. It is in the heart of this discreet elegance, appreciated by families from Paris and Lyon, that Michaël Zingraf Real Estate has just opened the doors of his new agency specialized in the sale of luxury chalets in Megève.
Our team will have at heart to accompany you in your real estate projects. While this exclusive and saturated sector was previously composed mainly of chalets, buyers now have the choice with new programs that increase the offer. These well-informed buyers know the local markets and are betting on an investment logic. Count on 7 to 11,000 € per m² in the old and between 12 and 17,000 € per m² in the new to offer you the Savoyard art of living. More ostentatious, Courchevel continues to attract the international "jet set". Everywhere, the search for excellence and the culture of detail are boosting interest and, in turn, the sector. The fact that the resort is spread over 6 villages allows it to offer a diversified real estate offer that can start at 10,000 € per m² and go up to more than 50,000 €. The reduction in building rights has led to a scarcity of properties available for sale, which has fueled the rise in prices and propelled another segment: that of seasonal rentals. Other resorts have become the Everest of luxury, exceptional service and cosy comfort. Méribel is more family-oriented and continues to move upmarket with the ski championship in 2023. Festive Val d'Isère is gaining ground and innovative Serre-Chevalier is celebrating its 80th winter this year thanks to the long-distance zip line. Luxury mountain real estate should therefore continue to grow.
The Swiss Alps: the ascent to a better quality of life
As for our Swiss friends, the luxury real estate continues to reach the summits. Telecommuting has become a new lifestyle adopted by digital nomads, but also by international entrepreneurs who want to settle down with their families in the heart of the resorts. Gstaad-Saanen leads the way, with prices per square meter reaching up to 34,000 €. It is followed respectively by Zermatt, Verbier, Saint-Moritz and Crans Montana. If prices reflect the reputation and history of the resort, it fluctuates upwards thanks to a network of new permanent residents who come here looking for quality of life, security, luxury stores, but also private schools. As a result, properties worth tens of millions of euros have become safe havens and must meet certain criteria: top-of-the-range facilities: home automation, spa, swimming pool, hammam, location close to the ski slopes or ski lifts for ski enthusiasts, or more remote areas in the middle of nature. Nowadays, the most popular resorts do not only live at winter time but have set up activities all year round, which makes these luxury properties profitable.